One to watch: Anémone Anthon, fashion designer and entrepreneur 

Inspiration

Biarritz-Basque CountryAtlantic CoastShopping and French Savoir Faire

OsloFilms
© OsloFilms

Reading time: 0 minPublished on 5 February 2020, updated on 15 February 2023

Anémone Anthon decided that a change was in order, and moved to a new region (the Basque Country) and took up a new job... With her sister Caroline, she founded Albertine, reinvented the bathing suit, and entered a series of trendy partnerships. Let’s see what she’s been up to.

  • Her name is Anémone Anthon
  • She’s an entrepreneur and fashion designer
  • She works in Biarritz in a family venture with her sister, Caroline Anthon
  • She was inspired by her grandfather, a corset- and bonnet-maker, and by the Basque Country’s distinctive lifestyle
  • We’re following her because all the French girls want an Albertine bathing suit, and so do the Italians, Americans, Australians, and Japanese...
  • Her signature: sincerity. By watching what they want and keeping an eye on their tastes, the Anthon sisters get there first with each season’s trends.
  • Breaking news: Albertine now makes more than bathing suits, with a range of lovely underwear.

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By Émilie Guilhen

Copywriter and copy editor in Paris.

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